IDC: Samsung and Apple (almost) matched the total sales of connected devices
The challenge Samsung-Apple knows no breath, and now there is no soil, technological, commercial or legal environment in which the two contenders do not clash. A survey conducted by IDC on the total sales figures of smartphones, tablets and traditional platforms today reveals that the comparison is approaching absolute equilibrium.
According to analysts at International Data Corporation , in fact, great numbers recorded by the iPhone 5 and iPad Mini in the last quarter of 2012 have allowed Apple to significantly reduce the gap by Samsung, reaching a share of 20.3 % of the total market (smartphones, tablets, desktops and laptops), a significant jump compared to 15.3 % in the previous quarter .
Samsung remains at the top but with an advantage over tight (21.4 %) and lower earnings than their rivals (20.4 % versus 30.7 % for Apple).
We would expect , however, that with the release on the market of the new Galaxy S IV will return to widen the gap , although it is interesting to note one fact: the entire industry has grown by 29 % in 2012 over the previous year , driven mainly by the increase in deliveries of tablets , a sector that has even been a +78 % .
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